Holistic Copywriting for
Health and Wellness Professionals
Connect with your ideal clients, grow your business and spread your message
Want to make a BIGGER impact?
You’re not only a business owner– you’re a health and wellness expert on a mission to help people achieve balanced, intentional and vibrant lives. Whether you run a yoga studio, an online coaching business, a gym, a mental health or holistic health practice, you’re passionate about guiding others to feel their best, inside and out.
Your work focuses on helping the whole person—mind, body and spirit. You believe in natural ways to heal, sustainable living, and approaches to wellness that honor the connection between health and happiness. You’re not just offering products or services—you’re fostering meaningful transformations, changing lives by helping people to feel more connected to themselves and those they care about.
As much as you care about your clients’ well-being, you’re stretched thin. Running your own business can feel overwhelming. Between helping clients, managing appointments, and keeping everything organized, you have little time left to create the content you know your business needs to grow.
Maybe you have a wealth of ideas for blogs, social media, and digital products that could help your clients. Perhaps you dream of writing an eBook, launching an online course, or building a community through newsletters. But every time you sit down to work on these projects, the other demands of your business take priority.
Sound familiar?
You’re not alone.
As a copywriter specializing in health and wellness, I work with passionate practitioners like you to amplify your message and connect to your people. Whether you’re looking to educate, inspire, or grow your audience, I’ll handle the words so you can focus on your mission: bringing balance and healing to the world.
My holistic marketing strategy centers on our human desire to be seen and understood – on building meaningful connections. You want a marketing approach that feels real and true to who you are—something that connects with the people who need your help. You don’t want to feel like you’re just trying to sell your services. Instead, you want to reach people where they are and show them how your solutions can make a difference in their lives.
Allow me to help you create a marketing plan that matches the care and thoughtfulness of the services or products you offer. I’ll create effective content that focuses on connecting with your audience in authentic ways while also sharing what you do. You will share your message with more people, grow your business naturally, and make an even bigger impact.
I can help you:
Stop spending precious hours agonizing over the right words or juggling marketing strategies. I take the burden off your shoulders, so you can focus on what you do best— serving your clients and building your practice.
I am dedicated to understanding your mission, values and voice. Your content will feel authentic, intentional, and aligned with your brand, building trust with your audience.
Through blog posts, SEO optimized website copy, email campaigns, social media strategies, and digital products, I create content that builds your reputation as a leader in your field and attracts the clients who need your services most.
You believe in balance for your clients – you need it in your life too. By working with me, you can grow your business without adding more stress to your already busy schedule. Save hours of work each week and have more energy for what matters most.
Holistically Connect with Your People
While you focus your energy on helping people, you need a marketing partner dedicated to building holistic connections for you – both with your existing clients and the people who haven’t found your services yet.
Let’s address the elephant in the room – why would you pay a copywriter when AI has become so accessible for fast content creation? Content for the sake of content is just more noise in the vast sea of information available in our pockets. The written word can have amazing power, but our AI assistants miss the mark on the human part of communicating. Sure, ChatGPT can craft a grammatically correct message with mostly true information in a matter of seconds. But does that writing project your true voice – does it reach your people meaningfully? Plus – tasking a robot with your holistic message just feels…unholistic, doesn’t it?
Your message is SO important.
And I want to help your voice stand out in the online space.
I want to empower you to get in front of the people who need your help.
Copywriting is far more valuable than content writing. Copywriting is content written with the audience’s feelings, personality and motivation at the center of every message for the purpose of inspiring action. Copywriting is well-researched both on the factual end of your industry but also on the market end of who you are trying to speak to.
As a copywriter, I do extensive research on every project to make sure that all of the information is accurate and that we are speaking to a relevant and real audience. From a thorough understanding of your brand and voice, I write with empathy to connect with your clients’ and prospects’ feelings. Through this emotional connection, copywriting is able to inspire impactful action from your readers – from earning trust to generating commitments in the forms of sign-ups or sales.
I named my business Holistic Copywriting for two reasons:
I wanted to serve professionals like you in the holistic health and wellness space because I believe in your practices and the information you are trying to spread in the world. And I’m a copywriter. So pretty straightforward there.
I plan to work with clients for whom I can create holistic marketing strategies and communications that empower meaningful connections between providers and clients. I believe that successful – and holistic– copywriting can be a powerful spark that ignites change in people’s lives. I’m not in the business of cringy sales advertising – far from it. I’m here to help people like you have a bigger impact by harnessing my skills with the written word to grow connections for your practice.
Are you with me?
I offer a breakdown of the main services I offer below to give you an idea of how we can work together to use the various marketing tools to get your message out there.
But the reality is that every business is unique and one of the most exciting parts of my job is tailoring copywriting solutions that are specific to your goals. We can dream that up together on a discovery call – so don’t feel boxed out if what you are seeing below isn’t aligned with your vision.
Holistic Copywriting Services
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An intentional social media strategy puts your message in front of a large audience. Through effective copywriting techniques, I can grow your authority in the online space and connect you with more of the people who need your help.
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Publishing regular blogs is a foundational way to provide immediate value to your audience and showcase your knowledge, all while driving traffic to your website.
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What better place to connect with your clients and prospects than right in their inbox. Whether you want to deliver knowledge, promote your services or launch new products — email marketing is the most direct and effective method of nurturing relationships with your audience.
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Adding a free deliverable such as an ebook, tip sheet or guide to your website is an easy way to build your email list fast. I will work with you to create the digital resource and the welcome email sequence that you can use to nurture your new leads toward either booking your service or purchasing your products.
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Your website is the most crucial online representation of who you are and what you do. Through SEO optimization and powerful copywriting techniques, I can help more people find you online and understand your products or services in a way that meaningfully speaks to their needs.
Monthly Holistic Marketing
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Let’s connect your people with the messages they need to uplift their month. The content included in this monthly retainer will not only showcase and share the important knowledge that you need to share with the world, but will also work to connect your services or products with the people who need them the most.
(1) Content schedule for the Month
(4) SEO Optimized Blogs – valued at $1000
(16) Social Media posts to share blogs (4 per blog) – valued at $800
(4) Emails to share blogs – valued at $200
(1) Email Newsletter – valued at $200
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Because I value long-term relationships with my clients, I discount my monthly retainer services to $2000 per month.
An ideal client relationship for me is ongoing – the more I can invest into a client, the better I get to know them, their voice, their vision and their clients. The more I am invested, the more effective my writing strategies can become overtime.
In offering holistic marketing, my aim is to connect providers with their audience in a powerful way that delivers authentic value – not just generating sales for the sake of profit. I believe in investing in relationships – I commit to my retainer clients that their investment in a relationship with me compounds in a stronger relationship with their clients which amplifies impact.
Digital Products Done-For-You
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Transform your expertise into impactful digital deliverables like eBooks, guides and online courses. I’ll handle the writing and design so you only have to provide the knowledge.
Beyond the value of providing these powerful tools to your clients, offering digital products creates a passive stream of income for your business. You make the investment up front to create the digital product, but then you can sell your help over and over again in the background of the work you are actively doing everyday.
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The digital product isn’t the only deliverable – I’ll also write the sales funnel content to attract, nurture and convert leads to buy your digital product. All you’ll have to do is put the pieces in motion and your beautifully packaged knowledge will earn you income and help people all while you are still actively focused on the other parts of your business.
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My goal with this service is to do ALL the work for you. Past collecting the knowledge I need from you to put the digital product and sales funnel together, you get to be hands off.
Starting at $4000, service includes:
Writing and design of digital product (ebook, guide, checklists)
Sales Funnel Content (a strategy combining multiple marketing channels to get your product in front of viable leads and direct them to the product landing page)
Landing Page Copy (where you will sell the product on your website)
Delivery Email Sequence (a series of emails written to service the clients who have just purchased your product and nurture them to further connect to your other services)
See Holistic Copywriting Strategies in Action for a Real Client
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I wrote all of the copy for Burkley Bookkeeping Solutions new website with the goal of speaking directly to the small business owners who needed her services, all while incorporating SEO to help search engines rank her site for virtual bookkeeping services.
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I updated her LinkedIn Profile copy to match the voice of her new website and capture the pain points of the clients she was trying to attract on LinkedIn.
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I created a free digital guide that website viewers could download for free in exchange for their email address in order to build my client’s email list.
Alexa Burkley, Owner at Burkley Bookkeeping Solutions
“Working with Bree has been a game-changer for my business. What a relief to finally have someone who gets my voice and can communicate my message authentically. My website and LinkedIn truly reflect my passion for helping small business owners. The free opt in and welcome email sequence she’s created not only saved me countless hours but also helped me connect with my audience in a way I never could have on my own. I’m able to focus on my clients while knowing my marketing is in great hands – highly recommend!”
Your work changes lives.
Let me help you spread your message in a way that inspires, connects and drives meaningful results.
Imagine having beautifully crafted content that resonates with your audience and brings more of your vision to life—without the stress of doing it all yourself.
Imagine reaching more people, building trust, and positioning yourself as the go-to authority in your space.
Imagine having more time and energy to dedicate to your clients, your family, and yourself.
That’s what I offer: a collaborative partnership designed to support your mission and empower you to make an even bigger impact in the world.
Together, we can help more people — including you — find balance and happiness.
I’m on a mission to help share the life-changing power of holistic health and wellness practices with the world through holistic copywriting.
In case you missed it, I’m Bree Edgerly, a freelance copywriter dedicated to connecting health and wellness professionals like you with the people who need your help.
For my whole adult life I’ve been consistently passionate about 3 things:
Living an intentional, sustainable and holistic life
Nurturing connections – within my personal circle and community at large
Relishing the stunning ability of writing to deliver meaning and experience across time and space
A stereotype bookworm with an affection for handwritten letters and the smell of old books, I have always found great satisfaction in both consuming and practicing writing. Trained in technical, critical and creative writing as an English major – I have applied my writing skills in various mediums and for various publications over the last 15 years.
In 2023, I had the epiphany that I could combine and practice all of my passions together by offering copywriting services in the holistic health space. With a strong conviction that I had finally found a purposeful means of sharing my talents in an impactful way – I launched Holistic Copywriting LLC.
My life has changed for the better year after year the more that I learn from passionate holistic practitioners like yourself. I have found balance, purpose and healing through meditation, yoga and intentional nutrition.
Holistic wellness has this contagious effect – when you experience it in a powerful way, you can’t help but want to share that feeling with others. Which is why you have made a career out of preaching what you practice and practicing what you preach. And why I want to work with professionals like you to spread the wellness your services empower to more people.
I believe connection lies at the center of our existence as humans – connection to ourselves, connection to each other, and connection to the earth. The energy of these connections drives our experience. In my personal journey of pursuing holistic health, the more grounded I become in my connections – the more balance and joy fill my days. To give that energy greater purpose, I want to help nurture connections that spark positive change in people’s lives.
"The meaning of life is to find your gift. The purpose of life is to give it away." --Picasso
"The meaning of life is to find your gift. The purpose of life is to give it away." --Picasso
Your gift is helping others through holistic health practices, mine is connecting people through the written word. Let’s partner our gifts and spark holistic change in the world – you provide the knowledge and services, I’ll make the connections.
My copywriting service centers on connecting people in powerful ways and organically growing wellness practices – not on cringy, unethical sales tactics that manipulate people into buying.
I believe that your business deserves to grow because of the work that you are doing and the goodness that you empowering in people’s lives. I believe that there is an untapped pool of individuals out there who specifically need your help. And I believe that effective copywriting has the power to make the connection between your services and these people.
My own commitment to holistic wellness practices in my day-to-day life serves as the strong foundation behind my service:
I believe in and likely practice the services you offer which helps me to write from a place of genuine understanding.
I have lived the hurt and discomfort of inflammation, imbalance and trauma that many of your ideal clients are going through and can speak directly to their experiences from a place of empathy.
I have also felt the life-changing power of holistic health practices and can articulate the transformations that your services help to facilitate.
Let’s share your gifts with more people, together.
“Well-being is about the combination of our love for what we do each day, the quality of our relationships, the security of our finances, the vibrancy of our physical health, and the pride we take in what we have contributed to our communities. Most importantly, it’s about how these five elements interact.”
— Tom Rath
Copywriting Can Expand Your Reach.
As someone deeply committed to intentional living and natural wellness, I understand the importance of your work. You’re not just running a business; you’re transforming lives.
My role is to ensure your message reaches the right people in the right way—whether through engaging blogs, heartfelt emails, or impactful digital products.
I believe in the work you do, and I’m here to support you every step of the way. I’ll take the time to understand your business, your goals, and your unique voice so that every piece of content feels like it comes from you.
By working together, we’ll create a marketing strategy that spreads your message, builds trust with your audience, and grows your business—all without adding stress to your busy life.
Let’s make the world a healthier, happier place — one word at a time.
Interested in working together?
Book a call with me, or if you feel more comfortable send me your thoughts through my contact form and we can make our first connection through email.
